“When Women Vote, Democrats Win.” This sign was seen hanging in Virginia gubernatorial candidate Terry McAuliffe’s Arlington office earlier this summer.

While it’s true that President Barack Obama won the majority of women in the last two presidential elections and some commentators claim women are a lost cause for Republicans, the good news for Republicans and conservatives is that the story is more complicated. Women are not just one unified liberal voting bloc. With some targeted effort, Republicans and conservatives can win over more women.