This article originally appeared in the Washington Examiner.

What does it take to get single college women to vote? Shirtless male models.

As part of its midterm election participation, Cosmopolitan recently ran a contest asking students their plans to get their peers to vote, with the prize being a party bus to shuttle students to the polls “stocked with snacks, prizes, shirtless male models, and more.”

After Cosmo announced its foray into politics, it responded to critics with a post arguing that politics was not out of its purview:

One of the reasons we started #CosmoVotes was because we saw how regularly young female voters are derided, condescended to, and insulted. Women hear so often that we’re dumb and uninformed that even the most politically savvy among us start to believe it: Women are less likely than men to think they’re qualified to run for office; they’re less likely to hear they should run for office; and once they do run, they are less confident and less likely to take risks. With the inescapable “Beyonce voter” heckles from the media peanut gallery, who can blame them?

Derided? Condescended to? Insulted? Isn’t that basically what Cosmo is doing in the message it’s sending women? You won’t vote based on student loan debt, the struggling economy, or a myriad of other issues, but you will vote if we send some hot half-naked men to you in a party bus.

Who is insulting young women now?

Cosmo announced that the grand prize winner of the party bus contest is North Carolina State University. Students there will find the bus on campus next week.

The Senate race in North Carolina could determine which party controls the Senate. Maybe someone should tell Cosmo that women care about issues — and we don’t need shirtless men to get us to the polls.

When likely voters in North Carolina were asked which issues are most important in determining how they would vote in the Senate race, a recent poll found that the economy was the top issue overall — and more specifically, the top issue for women and the 18-to-34 year-old segment. Cosmo could have provided students with in-depth articles on the different economic agendas offered by the candidates. That would have conveyed the seriousness of the decision before them when they enter the voting booth.

It should come as no surprise that Cosmo endorsed Kay Hagan for Senate. After all, Cosmo isn’t hiding the fact that it has adopted the Democratic Party’s definition of what benefits women— only supporting candidates, for example, who are pro-choice on abortion and support more equal pay legislation. And apparently, Cosmo’s editors think the same women who support these positions need half-naked men to get them to vote.

All of the candidates Cosmo has endorsed are Democrats.

Of all the Republicans running for office, Cosmo could not find one to endorse. Not even a Republican woman.

Not 30-year-old Elise Stefanik running in New York, who could become the youngest woman ever elected to Congress.

Not Marilinda Garcia running in New Hampshire, a graduate of the Harvard Kennedy School of Government who was first elected to the New Hampshire House of Representatives at age 23.

Not Martha McSally running in Arizona, who is the first female fighter pilot to fly in combat and the first to command a fighter squadron in combat in U.S. history.

I doubt we will hear any Democratic leaders decrying this party bus tactic. The Left hold themselves up as a champions of women, but stunts like these demonstrate how women are really viewed by the Left.