Ask Cosmo To Stop The Liberal Cheerleading
This article originally appeared in Forbes.
Cosmopolitan has hired Meghan McCain to cover politics. That the daughter of the 2008 Republican presidential nominee turned pundit is joining a media outlet may not seem to be newsworthy. But what is newsworthy is that a left-leaning magazine that claims to “empower” all women is finally recognizing that it needs to add more political balance to fulfill its mission.
This is a baby step—after all, McCain is known as a moderate who has been critical of Republicans. But it is a step.
Cosmopolitan’s mission is “to empower young women to own who they are and be who they want to be, and we’re focused on propelling her into her fun, fearless future. No excuses, no bull@#*%, no regrets.” In addition to being “the world’s largest young women’s media brand,” the magazine’s online outlet bills itself as “the premiere digital destination for young women.”
Its mission isn’t explicitly slanted liberal, but its election coverage is. Ahead of the 2014 midterm election, Cosmo launched a new section on politics with its own hashtag, #CosmoVotes. The magazine hired feminist Jill Filipovic for its political coverage. Her first article was headlined, “How the GOP’s Block of the Minimum Wage Bill Hurts Women.” The magazine endorsed candidates. Among all of the 2014 races, the magazine couldn’t find one Republican woman to endorse. Instead, it endorsed all Democrats, including, for example, John Foust, a male Democrat, who was running against Barbara Comstock, a female Republican, for Congress in Virginia.
For the young Republican women who read Cosmo, that’s bull@#*%.
In a 2015 interview on CNN, Cosmo Editor-in-Chief Joanna Coles didn’t push back against claims that her magazine was tilted and amounted to “liberal cheerleading.” She said, “Liberal cheerleading probably is because for the most part young women’s interests are better supported by liberal slash Democrat candidates, but not all.”
Coles at least acknowledged some Republican policies are better for women. Again, a baby step.
If Cosmo truly wants to be an empowering magazine for women, it should drop its liberal slant and encourage women to think for themselves when it comes to politics. Cosmo should treat women as the thinking human beings that we are, capable of understanding complex issues and making up our own minds about political issues.
Time for a big step in this direction. By presenting a more balanced view of the issues, Cosmo could appeal to a broader segment of women.
Take the issue of feminism in America. A March 2015 surveyfound that only 18 percent of Americans self-identified as feminists. In the issue of Cosmo on newsstands, actress Kaley Cuoco graces the cover and she said of feminism—“Of course I’m a f*cking feminist.” She took this opportunity to clarify a Redbook magazine interview in which she distanced herself from feminism. She faced a backlash from her Redbook comments for not expressing blind allegiance to feminism. What about an article exploring the positive and negative aspects of the feminist movement in America today?
Cosmo does have a sense of what some of the key issues are in contemporary society. The cover includes a “trigger warning” because there is “Sex Inside,” playing off the current practice on college campuses to warn students when controversial issues will be discussed in the classroom. Instead of a playful trigger warning in the context of sex, how about an article on free speech and how stifling free speech can hurt women? This is a great starting off point for a discussion of the value of free speech not just in the U.S., but also abroad.
Or take the hot button issue of abortion. One of the feature stories is on, “How to Have a Safe Abortion” and includes testimonials and photos of women. What about having a more in-depth discussion on this issue?
Much is made these days of the messages we send to girls and women. Hashtag campaigns to promote positive messages are all the rage. Take the #AskHerMore campaign, an effort to encourage interviewers to ask female stars on the red carpet about more than just their dresses. Let’s extend that campaign to Cosmo, #AskCosmoMore. Ask Cosmo to stop the liberal cheerleading and write about more than liberal views.